Start-up: A Guide to Ideation
Table Of Contents Ideation Ideation: Solving a Problem that negatively affects you Ideation: Solving a Market Inefficiency or Uncovering a Gap Blue Oceans You have an idea; now what? Validate your idea with hypothesis testing How many people is enough? Analyze the data and make a decision Ideation So, you want to start a new venture, but how do you get started? The starting point is a question that gets asked and thought about often, but most startup-oriented articles do not specifically focus on this initial stage of the startup process. In a word, it starts with ideation. Denotatively, ideation is the process of forming a new idea or concept. Concerning ideating for a new venture, one can take two typical paths. The first stems from encountering a nagging problem that presents enough trouble that one actively wants to find a solution as no current solutions are sufficient or existent. The other typical path involves a deep dive into a specific market, seeking to uncover a marke...